Mission & Vision

At Sugar, our mission since 1990 has always been simple: To spark joy in children and families through small, sweet moments. 

Founded with love in the heart of Crestline Village, Sugar was created as a gathering place for celebration, surprise, and delight- whether it's an after-school treat, a birthday ballon, or a just-because I love you candygram. 

We envision Sugar not just as a store, but as a community tradition- one that grows with creativity, connection, and care.

With the right owner at the helm, Sugar can achieve:

• a go-to gift destination for schools, events, and holidays

• a custom sweets boutique with delivery service and student driven micro-jobs

• a place where every generation of neighborhood kids remembers walking in wide-eyed and walking out smiling